#2: I believe that you can also learn from the principles of influence as to how other people operate. Without understanding we lack the ability to make good and consistent choices in life. If you understand why you do what you do you are more likely to be in a position to take greater control in your life. #1: Knowing how you are influenced and what psychological thoughts make you inclined to say yes can only be of benefit in your life going forward. I almost had to convince and influence myself that ‘yes’ theses skill are relevant. Can they truly help us live a life with greater passion and purpose? There are certainly other areas I could improve and benefit.īut in order to benefit in life from these principles can these skills have a positive impact. Some of the examples he shares I can relate to as practicing. Well in sales that I am, certainly the art and principles Dr Cialdini shares can be of benefit. I think about all the things I am influenced by in my life and in daily life how by being better at the art of influence could I be better off. Yet perhaps it shouldn’t be viewed as such a terrible thing. You see influence is the power to have an effect on people or things as to their behaviour, character or development. The images of cheesy sales people or con artists come to mind or even the fast food chains trying to tempt me to eat some of their delicious yet not so healthy foods. Initially when I am confronted with the word influence I get some negative emotions come up. So why? Why would this have any relevance to my mission, the hidden why.
Now for the purpose of my review I have no desire to delve into the 6 principles and any great details but would highly recommend you get your self a copy of this book and have a read, or listen in this case.
It shares 6 principles that are, reciprocation, commitment and consistency, social proof, authority, liking and scarcity. I used the audio version and really enjoyed the insights the writer shares as to the psychology behind makes people say ‘yes’. Influence: The Psychology of Persuasion, Revised Edition by Robert B.
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